I work at the intersection of brand, culture, and creative direction, shaping ideas from concept-to-experience across global and local contexts.

With a background in content strategy, product storytelling, and brand leadership, I have led projects spanning fashion collaborations, large-scale campaigns, and cultural launches—always bridging strategy and execution. My work moves fluidly between creative vision and operational delivery, from defining narratives and designing communication ecosystems to guiding product development and live experiences.

I am particularly interested in how brands translate culture into meaning—balancing craft, accessibility, and desire. Whether collaborating with global fashion houses or building long-term brand platforms, my focus remains the same: creating work that feels intentional, contemporary, and enduring.